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商品編號： 9-506-002 出版日期： 2005/07/12 作者姓名： Lal, Rajiv;Han, Arar 商品類別： Marketing 商品規格： 17p 再版日期： 2011/02/23 地域： Japan 產業： Convenience stores;Retail trade 個案年度： 1973 - 2004
商品敘述：
Toshifumi Suzuki, chairman and CEO of Seven and I Holding Co., was widely credited as the mastermind behind Seven-Eleven Japan''s spectacular rise. Although Seven-Eleven Japan began as a small licensee of U.S. convenience store chain 7-Eleven, Inc. (then Southland Corp.) in 1974, it grew to become the highest grossing retailer in Japan, eclipsing its then-parent Ito-Yokado''s sales. By 2005, it also owned a controlling stake in 7-Eleven, Inc. Over the years, Suzuki''s emphasis on fresh merchandise, innovative inventory management techniques, and numerous technological improvements guided Seven-Eleven Japan''s rapid growth. At the core of these lies Tanpin Kanri, Suzuki''s signature management framework.
涵蓋領域：
Brand equity;Competitive environment;Employee training;Growth strategy;Information technology;Marketing;Sourcing
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